Spread the Jam, Not the Dairy: How Smuckers is Making Vegan Jam Possible!

Introduction to Vegan Jam

Jam is a staple in many households and an essential condiment for so many foods – from toast to cheese platters. However, some vegans and people with food allergies are unable to enjoy the sweet treat due to the use of dairy, eggs, and other animal products traditionally included in the recipes. Fortunately, Smuckers, the classic jam-maker, is taking steps to make vegan jam possible for everyone.

What is Vegan Jam?

Vegan jam is a tasty, spreadable fruit preserve that has been modified to exclude any and all animal products. This means no eggs, dairy, honey, or other animal-derived ingredients. Instead, vegan jam is typically sweetened with natural sweeteners, such as agave nectar, maple syrup, and coconut sugar. In addition to being vegan, these jams are also free of refined sugars, which makes them ideal for those following a paleo, low-carb, or sugar-free lifestyle.

Smuckers’ Commitment to Vegan Jam

Smuckers, the iconic jam-maker, has been in the jam game for over a century. As the company has grown, it has made it a priority to offer vegan-friendly products. This has included everything from jams, jellies, and preserves to nut butters, syrups, and other pantry staples.

In 2019, Smuckers announced that it would launch a vegan jam line, making it one of the first major jam-makers to do so. This commitment to vegan jam is in line with the company’s mission to provide a variety of options to meet the diverse needs of its customers.

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Smuckers’ Vegan Jam Line

Smuckers’ vegan jam line consists of four flavors: Strawberry, Blueberry, Raspberry, and Apricot. All of these flavors are made with organic fruits and no refined sugars, making them a healthier option than traditional jams.

Each flavor of Smuckers’ vegan jam is also certified as vegan and non-GMO, meaning they are free of animal products, genetically modified ingredients, and other potentially harmful additives. In addition, the jams are packaged in recyclable jars and made without palm oil, making them better for the environment.

Taste Tests

Smuckers’ vegan jam has been a hit with those who have tried it. Many reviewers have remarked on the jam’s rich, fruity flavor and thick, spreadable texture. Others have found that it works great in recipes, such as vegan PB&Js, strawberry desserts, and smoothies.

Where to Buy Smuckers’ Vegan Jam

Smuckers’ vegan jam line is widely available in grocery stores and online retailers. You can find it in the jam aisle of most major supermarkets, or you can purchase it directly from Smuckers’ website.


Smuckers is paving the way for vegan-friendly jam. The company’s vegan jam line is made with organic fruits, no refined sugars, and is free of animal products, GMOs, and other potentially harmful ingredients. It has been a hit with those who have tried it, with many praising its rich, fruity flavor and thick, spreadable texture. Smuckers’ commitment to vegan jam demonstrates their commitment to offering a variety of products that can meet the diverse needs of their customers.

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