Now & Later: Discover the Delicious Ingredients That Make It So Good!

Now & Later: Discover the Delicious Ingredients That Make It So Good!

Now & Later is a popular candy treat that’s been around since the 1960s, and it’s still a favorite today! The soft, chewy taffy with a variety of unforgettable flavors has a unique and irresistible taste that’s loved by kids and adults alike. But what is it about Now & Later that makes it so delicious? Let’s take a closer look at the ingredients and explore how they combine to create a snack that’s truly irresistible.

The Taffy Base

Now & Later starts out with a taffy base made of corn syrup, sugar, and oil. These three ingredients are heated together until they reach a soft, stretchy consistency, and then they are mixed together to form a taffy mass. The unique texture of Now & Later comes from the combination of these three ingredients, as they all contribute to the stretchiness and chewiness of the treat.


Of course, the flavor of Now & Later is what really sets it apart from other taffies. The candy is available in a variety of delicious flavors, including original, tropical, strawberry, and grape. Each flavor is made with a combination of natural and artificial flavorings, as well as dyes to give each variety its distinct color.


Now & Later also contains preservatives to help it keep its freshness and flavor. The preservatives used are typically sodium benzoate and potassium sorbate, which are both common food additives that are generally considered safe for consumption.

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Texture Additives

In addition to the base ingredients and flavorings, Now & Later contains a variety of texture additives. These include waxes and emulsifiers, which are both used to give the taffy its distinctive chewiness and stretchiness.

High Fructose Corn Syrup

One of the main ingredients in Now & Later is high fructose corn syrup, which is a type of sweetener made from corn starch. High fructose corn syrup is commonly used in many processed foods and beverages as a sweetener, and it is often used in combination with other sweeteners, such as sucrose.

Citric Acid

Citric acid is another ingredient found in Now & Later, and it is used as a preservative and a flavoring. Citric acid is an organic acid found in many fruits, such as lemons, limes, and oranges, and it adds a tart flavor to the candy.

Corn Starch

Corn starch is another common ingredient in Now & Later, and it is used to give the taffy a soft, chewy texture. Corn starch also helps to absorb any moisture from the other ingredients, which helps to keep the taffy from sticking together.

Malic Acid

Last, but not least, malic acid is also found in Now & Later. Malic acid is an organic acid that is naturally found in apples and other fruits, and it is used to give the taffy its tart, tangy flavor.

Now that we’ve taken a closer look at the ingredients of Now & Later, it’s easy to see why this taffy is so delicious! The combination of corn syrup, sugar, and oil creates the unique texture of the taffy, while the natural and artificial flavorings and dyes add a variety of delicious flavors. The preservatives help to keep the taffy fresh and flavorful, while the texture additives give it a soft, chewy texture. Finally, the high fructose corn syrup, citric acid, corn starch, and malic acid all combine to give the taffy its unique and irresistible taste. No matter which flavor you choose, Now & Later is sure to satisfy your sweet tooth!

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